Economics & Finance
Brand Moat Bidirectional Dependency Paradox
When a celebrity endorser's market value far exceeds the brand's own value, the brand invests heavily in 'credibility transfer.' Yet this high spending signals weakness to the market—the endorsement fee itself becomes evidence that the brand lacks independent strength, paradoxically undermining the brand's perceived long-term viability.
Read the daily articles behind this idea on the Chinese edition.