Equity-to-Agency Pivot: Repricing Control and Risk

When a global brand fundamentally shifts its local business model, local partners face a critical choice: retain equity ownership (maintaining control but absorbing full risk), or step down to agency status (simplified profit mechanics but forfeited decision-making power and long-term upside). This transition typically signals the brand's reassessment of market prospects—tightening control and ring-fencing risk.

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