Friction Elimination

When technology reduces the execution costs (time, cognitive load, error rate) of a routine transaction to near zero, demand for that transaction expands non-linearly—not because people do more of it, but because people who were previously unwilling to do it now begin to.

Read the daily articles behind this idea on the Chinese edition.

Related principles

• ↗ Extends
  Platform Lifecycle Lock-in
• ↺ Counters
  Volume-Price Decoupling Trap
• → Links
  Energy-Compute Convergence
• → Links
  Market Segmentation via Freemium Moat
• → Links
  Disintermediation Architecture
• → Links
  Platform Lock-in & Ecosystem Moat
• → Links
  Queue Management Optimization
• → Links
  Price Discrimination
• → Links
  Commercialization Window of Technical Accumulation