Psychology & Behavior
Trust Debt and Product Simplification
When a platform accumulates user distrust through prolonged commercial optimization (ads, algorithmic recommendations, complexity), feature improvements alone cannot restore confidence. Rebuilding trust requires 'subtractive design'—deliberately removing seemingly high-value business elements. This subtraction often costs more than addition because it trades short-term revenue for long-term user base stability.
Read the daily articles behind this idea on the Chinese edition.