Peak-End Rule

People remember and evaluate an experience not by averaging its moments, but by the most intense moment (peak) and how it ended. The duration of the experience has little impact on how it's remembered.

Read the daily articles behind this idea on the Chinese edition.

Related principles

• → Links
  Expectation Backfire Effect
• → Links
  Freemium Trap / Free-to-Paid Conversion Paradox
• → Links
  Confirmation Bias
• ↺ Counters
  Tool Removal & Cognitive Recovery
• → Links
  Reaction Formation
• → Links
  Gamification as Commerce
• ↺ Counters
  Forgetting Curve & Spaced Repetition